Michael Price
832-331-4846
mike@mikeprice.net
Summary
I am seeking a marketing, business development, or industry relations role. Twenty-five plus years of property technology and marketing experience has resulted in an incredibly unique and valuable skill set.
Experience
Content Marketing Specialist / Trainer
FBS, Creators of Flexmls
Feb. 2017 - Oct. 2020
Created content and promotional training to help real estate professionals succeed with their digital marketing efforts.
-
Built a complete library of content marketing for real estate professionals, MLS staff, and executives
-
Conducted 2 to 4 live webinar training events monthly focused on brokers, agents & MLS staff
-
Created MLS content toolkit for association executives and staff
-
Produced and published all social media content, organic and paid
-
Created and maintained social media and content marketing calendars
-
Represented FBS Products as a brand evangelist
Business Consultant
Marketing, Business Development, Content Marketing, Social Media
2011 - 2017
Provided marketing and start-up consulting services.
-
Broker and agent digital marketing services
-
Branding and identity services for real estate brokers
-
Social media consulting
-
SWOT analysis, pitch deck, and product development consulting for SAAS start-ups
Founder / Managing Partner
Sitetraffic Digital Agency
2001 - 2013
Digital Imaging Studio. In-house production technology, hosting & distribution process for 360-degree panoramic imaging, real estate marketing collateral, and more.
-
Produced residential and commercial real estate listing enhancements via high dynamic range photos and virtual tours
-
Interactive Campus Tours (the University of St. Thomas, Texas A&M Business School, U of H Law Center)
-
Created the EZ360 virtual home tour brand and online processing platform marketed by First American Title in the more significant Houston market
-
2010 Photographed and processed over 300 High Dynamic Range Hotel Virtual Tours For International Hotel Group via a contract with Photoweb, Inc. (Holiday Inn, Staybridge, Etc.)
-
Created the EZFlyer SAAS system as a joint venture with First American title that allowed agents to upload photos and produce property flyers in a web-based interface system
Editor
Zillow
2010 - 2011
Contract position for Zillow Group for the Mortgages Unzipped Blog
-
Authored mortgage industry-related blog content
-
Recruited all contributing authors
-
Edited all post submissions
-
Substantially increased page views and subscribers before Zillow's IPO
Founder
MLBroadcast (360Podcast, LLC)
2006 – 2010
SAAS service that converted real estate listing photos and descriptions into videos.
-
Created a syndication system for converting photos to videos
-
The first podcast distribution system for real estate listings
-
Implemented professional voice-overs
-
Associated marketing blog and podcast were viral successes.
Co-Founder
Realty Ideas was a pioneer application service provider that created a complete suite of web-based real estate transaction and management services.
-
Created a SAAS platform branded as Agent Profiles™ and Broker Profiles™, one of the first secure systems that provided role-based vendor permission access to a transaction from listing creation to close.
-
Instantsites™ browser-based, template website creator for brokers and agents.
-
Developed ProSchedule™, a web-based up-desk scheduling system for brokers.
President
Flexnet Inc.
1995 - 1999
Flexnet was an ISP started by the founder of a local title company. I started as a consultant, was promoted to sales manager, VP of sales, and marketing. I took the helm of the company as President in 1997 :
-
Created one of the first web-based real estate listing search for Houston area brokers and agents
-
Designed & Hosted over 60% of significant real estate broker web sites in the Houston area
-
Increased consumer Internet access subscriber base from 300 to over 5,000 at time of acquisition
-
The Flexnet corporate website was awarded best website in Houston by The Greater Houston Partnership (Chamber of Commerce)
-
Guided FlexNet, Inc. through a successful acquisition by former owners of Lufkin-Conroe Telephone company (Datacentric Inc.)
Skills
• Content Marketing • Social Media • SAAS Proptech • Blogging • Branding & Identity • Business Development • Public Speaking • Training
Proficiencies
• WordPress • Photoshop • Illustrator • Vyond • Zoho • Microsoft Office