Mike Price

Michael Price
LinkedIn
mike AT mikeprice dot NET
Summary
Proptech industry veteran with twenty-five plus years of real estate technology and marketing experience.
Experience
Project Manager
Openn North America, Inc.
October 2021 - Present
Introducing a new product to North America from an established provider of a unique offer management solution based in Australia. 2021 Class Member of NAR Reach Australia and 2022 Class Member of NAR Reach Canada
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More to come!
Content Marketing Specialist / Trainer
FBS, Creators of Flexmls
Feb. 2017 - Oct. 2020
Created content and promotional training to help real estate professionals succeed with their digital marketing efforts.
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Built a complete library of content marketing for real estate professionals, MLS staff, and executives
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Conducted 2 to 4 live webinar training events monthly focused on brokers, agents & MLS staff
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Created MLS content toolkit for association executives and staff
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Produced and published all social media content, organic and paid
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Created and maintained social media and content marketing calendars
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Represented FBS Products as a brand evangelist
Business Consultant
Marketing, Business Development, Content Marketing, Social Media
2011 - 2017
Provided marketing and start-up consulting services.
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Broker Proptech Consulting
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Branding and Identity Consulting
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SWOT analysis, pitch deck, and product development consulting for SAAS start-ups
Founder / Managing Partner
Sitetraffic Digital Agency
2001 - 2013
Digital Imaging Studio. In-house production technology, hosting & distribution process for 360-degree panoramic imaging for the hospitality and real estate industry.
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Produced residential and commercial real estate listing enhancements via high dynamic range photos and virtual tours
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Interactive Campus Tours (the University of St. Thomas, Texas A&M Business School, U of H Law Center)
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Created the EZ360 virtual home tour brand and online processing platform marketed by First American Title in the more significant Houston market
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2010 Photographed and processed over 300 High Dynamic Range Hotel Virtual Tours For International Hotel Group via a contract with Photoweb, Inc. (Holiday Inn, Staybridge, Etc.)
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Created the EZFlyer SAAS system as a joint venture with First American title that allowed agents to upload photos and produce property flyers in a web-based interface system
Editor
Zillow
2010 - 2011
Contract position for Zillow Group for the Mortgages Unzipped Blog
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Authored mortgage industry-related blog content
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Recruited all contributing authors
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Edited all post submissions
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Substantially increased page views and subscribers before Zillow's IPO
Founder
MLBroadcast (360Podcast, LLC)
2006 – 2010
SAAS service that converted real estate listing photos and descriptions into videos.
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Created a syndication system for converting photos to videos
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The first podcast distribution system for real estate listings
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Implemented professional voice-overs
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Authored a go to blog and podcast resource for real estate marketing. (Mike's Corner & Mike's Mic)
Co-Founder
Realty Ideas was a pioneer application service provider that created a complete suite of web-based real estate transaction and management services.
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Created an application service provider platform branded as Agent Profiles™ and Broker Profiles™, one of the first secure systems that provided role-based vendor permission access to a transaction from listing creation to close.
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Instantsites™ browser-based, template website creator for brokers and agents.
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Developed ProSchedule™, a web-based up-desk scheduling system for brokers.
President
Flexnet Inc.
1995 - 1999
Flexnet was an ISP started by the founder of a local title company. I started as a consultant, was promoted to sales manager, VP of sales, and marketing. I took the helm of the company as President in 1997 :
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Created one of the first web-based real estate listing search for Houston area brokers and agents
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Designed & Hosted over 60% of significant real estate broker web sites in the Houston area
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Increased consumer Internet access subscriber base from 300 to over 5,000 at time of acquisition
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The Flexnet corporate website was awarded best website in Houston by The Greater Houston Partnership (Chamber of Commerce)
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Guided FlexNet, Inc. through a successful acquisition by former owners of Lufkin-Conroe Telephone company (Datacentric Inc.)
What I Do
• Content Marketing • Social Media • SAAS Proptech • Blogging • Branding & Identity • Business Development • Public Speaking • Training