mike AT mikeprice dot NET
Proptech industry veteran with twenty-five plus years of real estate technology and marketing experience.
Openn North America, Inc.
October 2021 - Present
Introducing a new product to North America from an established provider of a unique offer management solution based in Australia. 2021 Class Member of NAR Reach Australia and 2022 Class Member of NAR Reach Canada
More to come!
Content Marketing Specialist / Trainer
FBS, Creators of Flexmls
Feb. 2017 - Oct. 2020
Created content and promotional training to help real estate professionals succeed with their digital marketing efforts.
Built a complete library of content marketing for real estate professionals, MLS staff, and executives
Conducted 2 to 4 live webinar training events monthly focused on brokers, agents & MLS staff
Created MLS content toolkit for association executives and staff
Produced and published all social media content, organic and paid
Created and maintained social media and content marketing calendars
Represented FBS Products as a brand evangelist
Marketing, Business Development, Content Marketing, Social Media
2011 - 2017
Provided marketing and start-up consulting services.
Broker Proptech Consulting
Branding and Identity Consulting
SWOT analysis, pitch deck, and product development consulting for SAAS start-ups
Founder / Managing Partner
Sitetraffic Digital Agency
2001 - 2013
Digital Imaging Studio. In-house production technology, hosting & distribution process for 360-degree panoramic imaging for the hospitality and real estate industry.
Produced residential and commercial real estate listing enhancements via high dynamic range photos and virtual tours
Interactive Campus Tours (the University of St. Thomas, Texas A&M Business School, U of H Law Center)
Created the EZ360 virtual home tour brand and online processing platform marketed by First American Title in the more significant Houston market
2010 Photographed and processed over 300 High Dynamic Range Hotel Virtual Tours For International Hotel Group via a contract with Photoweb, Inc. (Holiday Inn, Staybridge, Etc.)
Created the EZFlyer SAAS system as a joint venture with First American title that allowed agents to upload photos and produce property flyers in a web-based interface system
2010 - 2011
Contract position for Zillow Group for the Mortgages Unzipped Blog
Authored mortgage industry-related blog content
Recruited all contributing authors
Edited all post submissions
Substantially increased page views and subscribers before Zillow's IPO
MLBroadcast (360Podcast, LLC)
2006 – 2010
SAAS service that converted real estate listing photos and descriptions into videos.
Created a syndication system for converting photos to videos
The first podcast distribution system for real estate listings
Implemented professional voice-overs
Authored a go to blog and podcast resource for real estate marketing. (Mike's Corner & Mike's Mic)
Realty Ideas was a pioneer application service provider that created a complete suite of web-based real estate transaction and management services.
Created an application service provider platform branded as Agent Profiles™ and Broker Profiles™, one of the first secure systems that provided role-based vendor permission access to a transaction from listing creation to close.
Instantsites™ browser-based, template website creator for brokers and agents.
Developed ProSchedule™, a web-based up-desk scheduling system for brokers.
1995 - 1999
Flexnet was an ISP started by the founder of a local title company. I started as a consultant, was promoted to sales manager, VP of sales, and marketing. I took the helm of the company as President in 1997 :
Created one of the first web-based real estate listing search for Houston area brokers and agents
Designed & Hosted over 60% of significant real estate broker web sites in the Houston area
Increased consumer Internet access subscriber base from 300 to over 5,000 at time of acquisition
The Flexnet corporate website was awarded best website in Houston by The Greater Houston Partnership (Chamber of Commerce)
Guided FlexNet, Inc. through a successful acquisition by former owners of Lufkin-Conroe Telephone company (Datacentric Inc.)
What I Do
• Content Marketing • Social Media • SAAS Proptech • Blogging • Branding & Identity • Business Development • Public Speaking • Training