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Michael Price
LinkedIn
832-331-4846

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Summary

Real estate technology and marketing veteran. An exceptional leader with deep strategy experience and a stellar network of industry connections. Strong emphasis on marketing communications, product development, and business development. 

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Experience

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Director of People and Culture

Openn North America, Inc.

October 2021 - February 2023

 

An executive placement professional defined my role at Openn as a "swiss army knife." My contributions as a Project Manager and Director with Openn helped achieve many key objectives in bringing an Australian proptech platform to North America.

 

  • Operations
    Established HR processes, recruited and placed team members at all levels, and oversaw administration and accounting. Set a detailed onboarding process for all new team members. In addition, I conducted all team communications, including weekly all-hands meetings.

  • Go-To-Market Strategy
    I Provided detailed input into creating the initial GTM strategy for presentation to investors.

  • Marketing Communications
    I established organic branding and messaging campaigns that had consistently high engagement metrics. I Oversaw all North American media campaigns, including managing Canadian and U.S. public relations firms. 

  • Business Development
    I deployed connections to establish important meetings with vital C-level prospects, critical channel partner relationships, and potential investors. 

  • Product Development
    I assisted with product and engineering by participating in developing the product roadmap by providing input in scrums, pressure tests, focus groups, the definition of user personas, and more.

 

Content Marketing Specialist / Trainer

FBS, Creators of Flexmls

Feb. 2017 - Oct. 2020

 

Created content and training resources to help real estate professionals succeed with their digital marketing efforts. Worked closely with MLS executives and staff. 

  • Built a complete library of content marketing for real estate professionals, MLS staff, and executives

  • Conducted 2 to 4 live webinar training and promotional events monthly focused on brokers, agents & MLS staff

  • Created MLS content toolkit website and blog for association executives and staff

  • Produced and managed all social media content with a solid track record that surpassed engagement goals and met OKR targets

  • Created and maintained a detailed content marketing calendar

  • Deployed hub and spoke content marketing strategy that consistently generated valuable leads

  • Represented FBS Products as a brand evangelist

 

Consultant

Marketing, Business Development, Content Marketing, Social Media

2011 - 2017

 

Contract consulting services for real estate brokers and real estate technology companies.

  • Broker and Team Marketing Communications Consulting

  • Branding and Identity Services

  • Web Development 

  • Social Media Campaign Services

  • Copywriting

  • Graphic Design

  • Event Marketing

  • SWOT analysis, pitch deck, and product development consulting for a SAAS start-up

  • Managing Editor GeekEstate Real Estate Technology Blog 2013-2014

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Founder / Managing Partner

Sitetraffic - Digital Marketing Agency

2001 - 2013

 

Digital Imaging Studio. In-house production technology, hosting & distribution process for 360° panoramic imaging, still photography, and video production for the hospitality, education, and real estate industry.​​

  • Interactive Campus Tours (the University of St. Thomas, Texas A&M Business School, University of Houston Law Center)

  • We landed an exclusive contract with the Houston Chronicle newspaper to produce photo and panoramic virtual tours as an augmented service for print clients. We trained Chronicle account executives to present the value proposition of a white-labeled version of our products. Extremely successful with the new construction vertical that produced floor plan-based guided tours of model homes that included HDR photos and 360° panoramic tours.

  • Created the EZ360 virtual home tour brand and SAAS processing platform marketed exclusively by First American Title in the greater Houston market. Deployed a team of 4 trained photographers to produce over 1500 residential property tours. Developed an automation platform for hosting and syndication of content.

  • Created a "train the trainer" platform for First American sales staff to present Brokers with the value proposition of EZ 360 listing enhancement content to area Realtors.

  • 2010 Photographed and processed High Dynamic Range Hotel Virtual Tours throughout SE Texas and Lousiana For International Hotel Group via a sub-contract with Photoweb, Inc. (Holiday Inn, Holiday Inn Express and Staybridge properties)

  • Created the EZFlyer SAAS system that allowed agents to upload photos and produce property flyers in a web-based template interface system

  • Winner of the 2002/3 Global Panorama Award for Tourism/Travel For Rancho Santa Maria Virtual Tour (Cancun) Featured on Apple Quicktime VR website

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Editor

Zillow

2010 - 2011

 

Contract position for Zillow Group for the Mortgages Unzipped Blog

  • Authored exclusive mortgage industry-related blog content

  • Recruited exclusive influencers in the mortgage industry as contributing authors

  • Edited all post submissions

  • Worked closely with Zillow executive team to establish Mortgages Unzipped as a premier resource for mortgage information and news: substantially increased page views and registered subscribers. 

 

 

Founder

MLBroadcast (360Podcast, LLC)

2006 – 2010

 

SAAS service that converted real estate listing photos and descriptions into videos. 

  • Created a syndication platform for converting photos to videos with a novel process of converting listing descriptions to professional voice-over and automating the promotion of listings via web and podcast directories.  

  • I augmented MLBroadcast's branding and messaging with a blog and podcast focused on the future of real estate marketing that leveraged Web 2.0. (Mike's Corner & Mike's Mic) Both resources quickly became a go-to resource in the real estate industry, garnering many national accolades and awards.

  • I attended many events as a panelist, speaker, and moderator on listing enhancements and Web 2.0 syndication. I garnered interviews on my podcast with notable national influencers such as Guy Kawasaki and Gary Vaynerchuck.

 

CEO

Realty Ideas, LLC

1999 – 2004

Realty Ideas was a pioneer application service provider that created a complete suite of web-based real estate transaction and management services.

  • We created an application service provider (ASP) platform branded Agent Profiles™ and Broker Profiles™, one of the first secure systems providing role-based vendor permission back office access to allow Realtors and affiliates to manage transactions from listing creation to closing

  • Created "Listing Alert," one of the first web-to-SMS notification platforms

  • Instantsites™ browser-based, template website creator for brokers and agents.

  • We developed ProSchedule™, a web-based up-desk scheduling system for brokers that worked with MLS listing feeds.

  • Developed and hosted Montgomery County Association of Realtors website before the merger with HAR 

 

 

President

Flexnet Inc.

1995 - 1999

Flexnet was an ISP started by the founder of a local title company. I started as a consultant and quickly joined the company as a sales development rep. My path took me quickly into the positions of sales manager and VP of sales and marketing. Finally, I took the helm of the company as President in 1997 :

  • Created one of the first web-based real estate listing searches for Houston area brokers and agents

  • Designed & Hosted over 60% of significant real estate websites sites in the Houston area

  • We Increased the dial-up Internet access subscriber base from 300 to over 5,000 at the time of acquisition. 

  • The Flexnet corporate website was awarded best website in Houston by The Greater Houston Partnership (Chamber of Commerce)

  • In 1999 Guided FlexNet, Inc. through a successful acquisition by former owners of Lufkin-Conroe Telephone company (Datacentric Inc.)

 

 

What I Do

• Content Marketing • Social Media • SAAS Proptech • Blogging • Branding & Identity • Business Development • Public Speaking • Training • Product Development/Marketing • Operations

 

 

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