Internet Renaissance Man.
I help real estate professionals and the mls execs that support them. I dispense with the "techno babble" to distill information that can be put into action. My primary goal is the success of my clients.
Background & History
2018 marks the 23rd year of a journey. It started when I landed a marketing project as a freelance consultant in 1995. The company was a start-up ISP launched by a title company owner, (Flexnet, Inc.)
Bob Gustavsen had a grand vision of the future of the real estate industry and the impact technology would have on it. He hired me as a sales executive for Flexnet. Soon thereafter I assumed the role of VP of sales & marketing. I was promoted to President in early 1997. We grew our dial-up and ISDN subscriber base to over 5,000. Flexnet was one of just a few ISP's that had a dedicated development and design department. We produced award winning corporate websites in dozens of verticals. Notable projects included an international hotel booking site, a golf equipment e-commerce site, financial investing sites, health portals, health device companies and many more.
Flexnet was acquired by Datacentric Inc. in 1999. Datacentric was a technology holding start-up created by the former owners of a regional telcom company. Through a joint venture, I accepted an equity stake and position of CEO of a newly created application service provider (ASP), Realty Ideas. In addition to funding the transaction included the transfer of all real estate clients and real estate related IP.
Realty Ideas built one of the first transaction management platforms. It was and entirely web based, secure end-to-end system developed to handle residential real estate transactions from listing creation to post closing client relationship management. Secure folder access allowed all vendors party to a transaction access to content based on their role along with a browser-based templates to create websites and manage web marketing. Our first client, First American Title acquired a license to a white labeled version of the platform that was branded as FastRealty.
Realty Ideas developed a suite of web applications including ProSchedule, one of the first entirely web based showing/"updesk" scheduling systems. Our product lineup also included, Broker Profiles, Agent Profiles, YourHome.Net property portal and more.
Through the years I've been involved with several real estate technology ventures. My wife and I operated a very successful virtual tour company (Sitetraffic) that produced a large volume of home, hotel, campus and commercial property productions and powered First American Title's EZ360 and EZFlyer offerings in Texas. I helped establish Real Estate Barcamps, created a very popular real estate marketing blog & podcast (Mike's Corner). I did interviews with notable authors and entrepreneurs like Guy Kawasaki and Gary Vaynerchuck. I worked for a year as an editor for Zillow's mortgage and technology blogs and have enjoyed opportunities as a panelist, speaker and moderator at many industry events including Blog World and Inman Connect.
The Beat Goes On
I still write and edit at Geekestate.com and help Drew Meyers with a new Geekestate Mastermind Community where a group of highly engaged real estate professionals and real estate technology leaders share a vision for the future of the industry. Contact me if you're interested in applying for membership.
In February of 2017 I closed down my consulting practice and joined the team of employee co-owners at FBS Data, the creators of FlexMLS . In my role as a trainer & product evangelist, I help mls execs, brokers and agents create winning Internet marketing strategies with FBS's industry leading IDX products.
I end every client e-mail with, "Here's to your success". I take it seriously and stand behind it to the best of my ability every day.
Connect with me at the social links below!
Laurie Married Me in 1983
35 Years of Love & Compromise She makes me feel like I am still 22.
3 Amazing, Fierce, Gorgeous, Talented Daughters.
3.75 Grandkids - 3 Boys Austin, Julian, & coming soon: Lane, 1 stunning beauty named Brooke
1 Identical Twin Brother, Mark. In addition to being a sales rock star, he is one handsome dude.
Many, Many friends that I am blessed to have in my life. You know who you are and I love you each and every 1.
1 Sleeve w/ 1 big heart on it
A lesson learned in every mistake.